"La publicidad añade valor intangible a algo tangible", Rory Sutherland en TED http://t.co/rIE9d5E1KV #tedtalks
February 26, 2013
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Rory Sutherland: Life lessons from an ad man | Video on TED.com
Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider "real" value -- and his conclusion has interesting consequences for how we look at life.