Every customer needs to be treated with respect, and no customer should be left dissatisfied http://t.co/gilMjize
June 11, 2012
Several years ago, a single problem customer changed the fate of my company. Here's the story. shutterstock images In business, we're often all about the numbers--occasionally to a fault. I'm not saying statistics and metrics aren't useful tools. Sometimes, however, the success or failure of an enterprise comes down to individual interaction--say, a handshake or a phone call.